Monday, 28 November 2011



Profil Usahawan Pilihan

U C MAS International Headquarters
Lot 14073, Jalan 14/26,
Taman Sri Rampai,
53300 Setapak, Kuala Lumpur,
October 1993

We envision that U C MAS brain development courses to reach out to children in every corner of the world.

To learn, to serve, to excel.

We strive to offer comprehensive series of brain development courses via a network of franchisees that covers both Malaysia and worldwide to broaden and enrich the lives of people.
  • We strive to provide mental development courses that would help students and working adults to improve their mental abilities.
  • We strive to offer support to our franchisees to achieve success and career advancement.
  • We shall continue to maintain high standards mental development education worldwide.
  • We shall continue to invest in ongoing research and development of educational products, programmes, systems and tools

  • The Chinese Zhusuan Association, (China)
  • KSTU Kursk State Technical Unversity (Russia)

    GLOBAL NETWORK Websites :

    Malaysia - U C MAS International Headquarters
    Saudi Arabia
    South Africa
    Trinidad & Tobago
    United Arab Emirates


    Ministry of Education, Kingdom of Bahrain - 11th April 2006
    Prof. Dr. Dino Wong (third from right) with the Minister of Education,
    Dr. Majid Al Nuaimi (fourth from right).
    Ministry of Education, The Republic of Sudan
    - 22nd September 2006

    Prof. Dr. Dino Wong and U C MAS team with the Minister of Education,
    Dr. Ahmed Babiker Nahar (sixth from right).
    Prof. Dr. Dino Wong with the Minister of Education of Maldives, Mrs. Zahiya Zareer (second from left) after the launching ceremony of U C MAS in Maldives held on 30th June 2006.
    Prof. Dr. Dino Wong presenting a souvenir to Jeneral Ahmed Al-Nasr, Deputy Minister of Defense Egypt. 
    Prof. Dr. Dino Wong receiving a souvenir book from Mr. Chi Hai-Bing, President of China Zhusuan Association. 
    Prof. Dr. Dino Wong presented a momento to The Honourable Jacob Nkate, the Minister of Education of Botswana (right). 

7-Eleven Malaysia Sdn. Bhd

Profil Usahawan Pilihan

7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 27 years. We are the pioneer and the largest 24-hours convenience store operator in Malaysia.

Upon achieving its 1,000 mark in stores network, 7-Eleven Malaysia opened its door to local entrepreneurs through its unique franchising program in 2009. We are the first franchisor in the local market to offer existing profit-making stores to franchisees.

The single largest convenience store chain with over 1,300 stores nationwide, 7-Eleven Malaysia serves over half a million customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You. 
Each 7-Eleven store carries over 2,000 products, including our proprietary brands such as Slurpee frozen beverages and Big Gulp fountain soft drinks. The variety of services available at 7-Eleven include the sale of mobile phone reload cards, ink cartridge refill, photocopying, fax, automated teller machine (ATM) and bulletin board for neighbourhood community notices.

In 2009, 7-Eleven introduced fresh brewed coffee and other hot beverages together with packaged fresh food and bakery for the convenience of customers looking for ready-to-eat hot food. All food items sold in 7-Eleven are certified HALAL and undergo stringent quality control to ensure tastefulness and freshness.

Being the premier neighborhood convenience store, community building is in the heart of 7-Eleven’s corporate social responsibility framework. 7-Eleven Community Care is a non-profit entity set up to implement 7-Eleven Malaysia’s corporate social responsibility and philanthropic initiatives. We believe in giving back to the society we operate in, with a commitment to support the underprivileged groups and to sustain environmental conservation effort at the local community level across all regions.

Our Vision 
To be the best retailer of convenience
Our Mission To consistently serve the changing needs of customers for their convenience

7 Things you didnt know about 7-Eleven Malaysia:

The first 7-Eleven store in Malaysia opened on 9 October 1984 in Jalan Bukit Bintang, Kuala Lumpur and it is still in operation today.

New “clear cup” for Slurpee was introduced on 21 January 2008 so that customers can create their own concoction of Slurpee frozen beverages.

The first 8oz. mini cup of Slurpee was launched on 10 November 2008 for a limited time only.

7-Eleven stores use degradable plastic bags in response to environmental protection.

7-Eleven Malaysia celebrated its 25th Anniversary on 6 April 2009, it also marked a milestone opening of the 1,000th store in Bandar Sunway.

In Malaysia, 7-Eleven Day is celebrated on 7 November (7/11) instead of July 11 which is the official birthday of the 7-Eleven convenience store. 

7-Eleven Malaysia unveiled “Slurpee Nator” in 2010, a jovial personality embodies everything fun and is the bond between 7-Eleven and all Malaysians –


7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas, Texas. Started as an ice vendor, the company eventually began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, spawning the precursor of the modern convenience retail concept.

The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999.

Together with its global licensees, franchisees and affiliates in 16 countries, 7-Eleven operates over 37,000 stores worldwide.

The first 7-Eleven store in Malaysia was opened in October 1984, in Jalan Bukit Bintang, Kuala Lumpur. In October 2008, 7-Eleven achieved a milestone opening of its 1,000th store in Bandar Sunway, Selangor. It is today the undisputed market leader in convenience store chain landscape in Malaysia.



Tan Sri Dato' Seri Vincent Tan, was appointed as Chairman of the Company on 2 April 2001. He is a major shareholder of Berjaya Retail Berhad, the holding company of 7-Eleven Malaysia. He was instrumental in nurturing and expanding the business since he commenced ownership in 2001.

He is a businessman and entrepreneur with varied interests in property development and investment, gaming, stockbroking, manufacturing, trading, hospitality, internet-related businesses, utilities, media, telecommunications, insurance and education through various public and private companies namely, the Berjaya Corporation Berhad ("BCorp") Group, Berjaya Media Berhad, Berjaya Assets Berhad, Berhad, MOL AccessPortal Berhad, Informatics Education Ltd, Intan Utilities Berhad and U Mobile Sdn Bhd.

He is currently the Chairman of BCorp, Berjaya Times Square Sdn Bhd, and U Mobile Sdn Bhd, as well as the Managing Director/Chief Executive Officer of Sports Toto Malaysia Sdn Bhd.

He also holds directorships in Berjaya Hills Berhad, Berjaya Vacation Club Berhad, as well as several other private limited companies.

  Chief Executive Officer

Former Managing Director of 7-Eleven Group, Mr Chan Kien Sing was subsequently promoted to CEO in January 2011 and is responsible for the management of the Company. He is also a Non-Independent Non-Executive Director of Berjaya Retail Berhad.

He is a member of The Malaysian Institute of Certified Public Accountants and Malaysian Institute of Accountants since 1988. Having articled with Messrs Peat Marwick Mitchell from 1975 to 1981, he subsequently joined Arab-Malaysian Merchant Bank Berhad specialising in corporate finance until 1989 when he joined Berjaya Group Berhad.

He has more than 20 years of experience in the operations and management of companies and also in leading the development of its businesses. Currently, he is the Chief Executive Officer/Director of Berjaya Capital Berhad, the Managing Director of Sun Media Corporation Sdn Bhd, and an Executive Director of BCorp, Berjaya Group Berhad, Berjaya Sports Toto Berhad and Berjaya Media Berhad. He also sits on the boards of Cosway Corporation Limited, Berjaya Assets Berhad, Intan Utilities Berhad, Berjaya Vacation Club Berhad, International Lottery & Totalizator Systems Inc, USA, and several other private limited companies.

  Managing Director

Mr Ho Meng was appointed as Executive Director of the Company in January 2011, re-designated to Deputy Managing Director in June 2011 and subsequently appointed as Managing Director in August 2011. He is responsible for managing the operations and performance of the Company. He is also the Chief Financial Officer of Berjaya Retail Berhad, the holding company of 7-Eleven Malaysia.

He is a member of the Malaysian Institute of Certified Public Accountants, and the Malaysian Institute of Accountants and a fellow member of the CPA Australia. 

Mr Ho has over 30 years of working experience, including over 8 years in external and internal auditing since he began his professional career with a public accounting firm in 1979. He has also spent over 22 years in various senior management and financial management positions with a number of private and public listed companies.

Prior to his appointment in 7-Eleven Malaysia and Berjaya Retail, Mr Ho was the Chief Executive Officer of U Television Sdn Bhd since 2005. He had also served with DiGi Telecommunications Sdn Bhd (DiGi) for almost 10 years since joining in 1995 when its mobile telecommunications service was launched and was the Chief Financial Officer when he left. DiGi is the wholly owned core operating subsidiary of DiGi.Com Berhad, a public company listed on the Main Market of Bursa Malaysia Securities Berhad.

  Executive Director

Mr Tan U-Ming joined 7-Eleven as Director and was promoted as Executive Director of the company in January 2011. He is in charge of Procurement, Advertising & Promotions, Logistic, Business Transformation and Merchandising departments of 7-Eleven. He is responsible for managing the procurement functions, business transformation initiatives as well as overseeing sales and marketing activities for the Company. He is a also a Non-Independent Non-Executive Director of Berjaya Retail Berhad. 

He studied in Irvine Valley College, California, USA.  He has attended the franchisee and in-store training courses with 7-Eleven, Inc. (USA) in North America and has completed Phase I of Field Consultant Certification Training in Dallas, Texas.  Currently, he is an Executive Director of Sports Toto Malaysia Sdn Bhd and a director of JMP Holdings Sdn Bhd. 


En Mohamed Shah graduated from University of Malaya with a B.Agr.Sc degree and worked at the Department of Agriculture for three years. Subsequently he resigned to start his own contracting business, specializing in steel fabrication and erection.

He was the General Manager of Sports Toto Sdn Bhd for three years, seeing to its successful listing on the stock exchange. In 1989, he was made Managing Director and Joint Venture Partner of McDonald’s Malaysia. He sold off his shareholdings in McDonald’s in early 2006. Currently, he is the Advisor to Berjaya Sports Toto Bhd and Wendy’s Malaysia, as well as a Director of several private companies.

He was also a committee member of the AAM, President of the Malaysian Motor Sports Club for nine years, and President of the University of Malaya Agricultural Graduates Alumni (UMAGA) till 2007.

  General Manager, Finance

Mr Low Nam Chuan is responsible for the accounting, taxation and treasury functions of the Company.

He became a qualified Chartered Accountant in 1981 from the Chartered Institute of Management Accountants. He was also an Associate Member of the Chartered Institute of Management Accountants between 1984 and 1998 and has been an Associate member of the Malaysia Institute of Accountants since 1988. In 1979, he started his career in a public accountants firm and left to join   UMW Holdings Berhad in 1981.

In 1983, he joined United Chemical Industries Berhad as Head of Accounts Division.

Prior to joining Berjaya Capital Berhad in 1995, he was served as a Finance Manager in Sumitomo Electric Sintered Components Sdn Bhd for five years.  Over the past 14 years, he was assigned to various subsidiaries within the BCorporation Group until 2007 where he was assigned to 7-Eleven in his current position.

  General Manager, Store Development

Mr Hor Kar Shan is responsible for sustainable convenience stores growth through the proper evaluation and approval of sites. His portfolio includes getting the approved sites renovated, fitted out and ready for operations on a timely basis. In addition, he leads a team to ensure that the equipment in the stores is maintained in good working condition at all times.

He graduated in 1983 from Monash University, Melbourne Australia with a Bachelor of Economics Degree majoring in Accounting. In 1983, he started his career in Chop Yuen Yuen. Thereafter, he joined Paramalingam & Co., an accounting firm, in 1984 and became Semi Senior Accountant at Kassim Chan & Co in 1985. He was appointed as Chief Accountant of Multiart & Graphics Sdn Bhd in 1987 and subsequently, took up the position as Credit Control and Administrative Manager at Spicers (M) Sdn Bhd in 1989.

He joined 7-Eleven in 1991 as Finance Manager and was appointed as Store Development Manager in 2001.  In 2006, he was appointed as Merchandising Manager and thereafter, he was appointed Assistant General Manager of the Merchandising and Store Development department in 2008.  He was promoted to General Manager, Merchandising and Store Development in January 2010. There was a reshuffle of his duties in June 2011. He relinquishes his Merchandising portfolio and took up the Construction and Maintenance portfolio. Along with the change, he is now the General Manager for Store Development with the Construction and Maintenance department consolidated under Store Development. 


All packaged fresh food and bakery items sold in 7-       Eleven stores are certified HALAL and undergo stringent quality control to ensure tastefulness and freshness.


7-Eleven Premium Roast coffee is a combination of some of the finest 100% Arabica coffees from Colombia and Brazil in South America along with exquisite Central American coffees from Mexico, Nicaragua, Honduras and El Salvador. The medium to dark roast brings forward pronounced hazelnut and vanilla-bean aromas.

AV Electronics Marketing Sdn Bhd

AV Electronics Marketing Sdn Bhd is a company that specializes in professional audio-visual, lighting, communication, security and music equipment and accessories.
The company provides a one stop supply solution which encompasses products such as microphones, headphones, mixers, signal processors, amplifiers, speakers, public address systems, projectors, stage and effects lighting, projectors, screens and monitors categories, MATV, conference system, intercom systems, musical instruments and many others. AVEM also provides value added services such as system design, support, configuration, troubleshooting and servicing. Venues and applications for the company’s products include concert halls, auditoriums, stadiums, convention centers, education centers, theme parks, commercial buildings, houses of worship, shopping malls, hotels, entertainment clubs and any place that requires audio, light and vision reinforcing equipment.
The strength of the AVEM lies in the commitment level of every staff to excel in their individual field of expertise and the endeavour to always provide the best products and services to all our customers.

AVEM’s Vision
The company has the vision to be a world class provider in audio-visual, lighting and musical products and services. In line with this vision, the company strives to always remain in the forefront of the fast changing audio-visual-lighting and musical industry, by embracing the latest technologies and trends, and adopting quality proven products in our products range.

AVEM’s Mission
We strive to enhance the quality of life for society through our innovative audio-visual-lighting and musical products and services.

We strive to satisfy the needs and expectations of our customers by providing value added quality audio-visual-lighting and musical products and services.

We strive to provide a secure, rewarding and happy working environment to all our staffs.
We strive to apply our products and services to enhance communication, information and knowledge of our customers and the general public.


Pro Audio

Public Address System

Visual System

Components & Accessories

· Others
· Stands
· Cables


Profil Usahawan Pilihan

The story of Ayamas began in 1982 when it started its original plant in Kuchai Lama, Selangor as KFC Food Processing Sdn Bhd. Its primary function was to supply quality, nine-piece cut chicken and poultry based products to all Malaysian KFC outlets while remaining products from the processing plant were sold on the open market.

Ayamas was the first company in Malaysia to sell chicken and poultry-based products in an air-conditioned environment, and the first to offer an array of chicken roasters and light, chicken-based snacks.

On December 1993, the company changed its name to Ayamas Food Corporation Berhad when it became a public limited company. After a corporate restructuring exercise in 2004, Ayamas Food Corporation Bhd was renamed to Ayamas Food Corporation Sdn Bhd.

Its first convenience store was opened at Sea Park in 1988. Today, it has 27 stores nationwide under the name Kedai Ayamas. The store markets top quality halal branded chicken that has been hygienically processed and packed in the company's own processing plants.

AFCB Poultry System
Ayamas adopted a fully integrated poultry handling system, which consists a three tiered setup of Farming, Processing and Marketing.

The Farming System
The Farming System begins with the introduction of two chicken breeds - Ross from Scotland and Hubbard from France. Eggs from these breeder farms in Bangi, Alor Gajah, Linggi and Tampin are then supplied to 68 Ayamas certified contract farmers via a transit hatchery in Salak Tinggi, where they are placed under constant monitoring and quality checks.

These farmers will be raising the chickens with poultry feed supplied via Ayamas' exclusive feedmill which uses select plant-based raw materials to provide the necessary vitamins and minerals.

The Processing System
The Processing System is housed in two separate Ayamas processing plants located in Port Klang and Bukit Mertajam to ensure Halal standards are kept along the processing of the poultries.

Only live birds are allowed to be processed, first going through the pre-slaughter process of stunning the birds with a 32-volt electric current as approved by the National Fatwa Council 1988 (Majlis Fatwa Kebangsaan). Slaughtering is conducted only by slaughterers approved by the Islamic Council of Selangor (Majlis Agama Islam Selangor) and the Islamic Council of Penang (Majlis Agama Islam Pulau Pinang).

Post-slaughtered birds are then checked by special Halal Checkers to ensure proper slaughtering and are dead before undergoing the subsequent process to maintain freshness and ease de-feathering procedure.

Next, the chickens are eviscerated and the internal organs and external physical appearance will be checked by specially trained workers and personnel from the Department of Veterinary Services to ascertain the absence of any diseases, failing which the chicken will be discarded.

Next the birds are chilled to between 0-4 deg C to prohibit bacterial growth, machine cut to optimise handling, packed and stored in cold rooms before being delivered to customers using customised chilled trucks.

The Marketing System
AFCB supplies fresh chickens and the further processed products to KFC restaurants, Pizza Hut restaurants, RasaMas restaurants and Kedai Ayamas convenience stores.

Dedication to Halal standards of quality has become a work culture in Ayamas. To further ensure that the above processes are strictly adhered to, we have set up a Syariah Council of our own comprising of distinguished and learned community leaders to monitor and advise the management team.

To date Ayamas products is recognized or accredited by The Department of Islamic Progress Malaysia (JAKIM), Department of Veterinary Services Malaysia (DVS) as well as ISO 9001.

Our Vision
My preferred specialty food shop.

Our Mission
•To provide high quality food.
•Be part of the community & neighbourhood, accessibility & availability to serve you.
•Providing good customer service.
•Halal certified 100%.

Brand Principles
The QSR Brand's principles are adapted from the Yum! Dynasty Model and are known as the QSR Dynasty Model. The QSR Dynasty model is made up of five key elements :

To satisfy our customers every time they visit our retail outlet and to do it better than our competitors
People capability comes first - satisfied customers and profitability will follow
Know and drive the business, and build and align teams
Be the best at providing customers with best choice of products


Our leadership principles;
Customer Focus - We listen and respond to the voice of the customer
Belief in People - We believe in people and encourage ideas from everyone
Recognition - We find reasons to celebrate the achievements of others
Coaching and Support - We coach and support each other
Accountability - We do what we say
Excellence - We take pride in our work and have a passion for excellence
Positive Energy - We execute with positive energy and intensity
Teamwork - We practice team together, team apart